World Cup 2010!

Just a reminder that the 2010 World Cup is officially underway.

For those living in the states, a schedule of events and listing for channels airing the matches can be found on ESPN's website right here.

Only getting into the sport a couple years ago, I truly feel like kids in the U.S. are missing out not having soccer be a bigger part of their lives. I, for one, feel cheated out of a childhood of goals, yellow cards and hooliganism.

Luckily, footy seems to be picking up steam in the good ole U.S. of A., so now is the perfect time to jump on board and see what all the fuss is about.